This website- Florida Baby– scooped the top prize in the Strategic PR Campaign – at the Travel Marketing Awards 2011. Designed and built by us for Virgin Holiday brand Travel City Direct, its aimed specifically at the parents of young children travelling to Florida on holiday. Since launch, over 21,000 people have viewed and shared the Florida Baby videos on YouTube. Also word spread about the Florida Baby website through the social networks, with bloggers tweeting about it, and parents discussing it in forums such as Netmums and TripAdvisor.