We were some of the lucky ones who got tickets to visit Brighton SEO at The Dome, so on Friday we set off for a morning out of the studio (#exciting!).
We saw some interesting talks including those from Oliver Snoddy who is head of planning at Twitter who spoke about real-time marketing for brands, and the importance of tweeting ‘in the moment’ in such events as Andy Murray winning Wimbledon. We then heard from Google about the Google + platform and the benefits of this for both personal and business use. The use of circles and hangouts are something particularly unique, as we saw in a successful example from Topshop and Google + (find out more on Mashable.com).
After a little break and mingle we headed into the Corn Exchange for session 2. Lots of other useful information, most of which informed what we already know and create- Responsive sites are increasingly popular and it is imperative to have a mobile optimised site!
Here are a few interesting facts we noted on the day:
- Twitter has 15million users, and 80% of them view on mobile.
- 1 billion tweets are sent every 2 days!
- Targeted and local searches are most effective forms of Google advertising- 40% of searches on Google are local.
- 4 out of 5 people access Facebook via their mobile.
- 79% of smartphone users read their emails on their phone- and more emails are opened than calls made!
Brighton SEO is one of the main events within the Brighton Digital Festival, which (in case you haven’t heard by now) we created the site for, take a look around here >. We managed to catch up with some of the festivals organisers at Brighton SEO, and the festival seems to have had great success and feedback so far this year!
Think you could benefit from Search Engine Optimisation? Is your site responsive and mobile friendly? Get in touch to find out more about any of our services!